Listing Optimization

UGC Videos: What They Are and How to Use Them

by CR Feb. 17, 2023

UGC Videos: What They Are and How to Use Them


User-generated content (UGC) is an important part of any marketing strategy, and it's no different for Amazon sellers.


UGC videos, in particular, are an effective way to showcase your products and engage with potential customers.


In this article, we'll explore the benefits of UGC videos for Amazon sellers and provide tips for creating and optimizing them for SEO.


What are UGC videos?


UGC videos are videos created by users or customers that showcase your products.


These videos can be anything from unboxing videos to product reviews and tutorials.


The benefit of UGC videos is that they provide an authentic and unbiased view of your products, which can be more convincing to potential customers than traditional marketing methods.



Luckily, many mega and micro Influencers are now offering polished versions of these videos. You can hire an influencer to create a video giving a product demonstration, and review.


The influencer then posts the video to their storefront, making the video viewable to their audience.


The video is also linked to your listing and will appear on your product page- making it visible to your audience as well.


Why are UGC videos important for Amazon sellers?


UGC videos have several benefits for Amazon sellers. Here are some of the key advantages:


1. Increased trust: When potential customers see real people using and enjoying your products, it increases their trust in your brand.


2. Improved engagement: UGC videos are more engaging than traditional marketing methods because they showcase real people using your products in real-life situations.


3. Cost-effective: UGC videos are typically created by customers at no cost to you, making them a cost-effective marketing strategy. They are also some of the lowest-priced influencer placements you can purchase.


4. Increased visibility: UGC videos can be shared on social media platforms, which can increase your brand's visibility and potentially attract new customers.


Tips for creating UGC videos


Now that you understand the benefits of UGC videos, here are some tips for creating and optimizing them for SEO:


1. Encourage customers to create videos: The first step in creating UGC videos is to encourage your customers to create them. You can do this by including a call to action in your product packaging or in follow-up emails after a purchase.


2. Hire a Social Media Influencer: Shoppable Product Page videos are some of the lowest-cost influencer placements. Find an influencer (Rebaid's Influencer Network makes this easy!) and hire them to create a shippable product page video. You receive an original video, while also broadcasting your product to the influencer's audience.


3. Provide guidelines: It's important to provide guidelines for UGC videos to ensure that they showcase your products in the best light. Guidelines might include the recommended length of the video, the lighting and sound quality, and the types of shots to include.


4. Optimize videos for SEO: When uploading UGC videos to Amazon, be sure to optimize them for SEO by including relevant keywords in the title and description. You can also tag the videos with relevant keywords to improve their visibility in search results.


5. Share on social media: Once you've uploaded your UGC videos to Amazon, share them on your social media platforms. This can help to increase their visibility and attract new customers to your products.


UGC videos are an effective marketing strategy for Amazon sellers. They provide an authentic and unbiased view of your products, which can increase trust and engagement with potential customers. By following the tips outlined in this article, you can create and optimize UGC videos for SEO to improve their visibility and reach a wider audience. Check out the Rebaid Influencer Network today, and find an Influencer to create content for you!